In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

'Jobs To Be Done' as a Demand-Gen DriverIntegrate & Fire Up PodcastIn this insightful interview, I exposed several key secrets to enhancing demand generation for B2B companies offering in complicated purchaser environments with long buying journeys and showed how the Clayton Christensen "Jobs to be done" framework can be applied by marketing.There